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This sample marketing plan will show you how to get your new online business off to a great start by preparing for marketing, establishing your website in the marketplace and then to penetrate the market.
Most sample marketing plans I've come across so far have everything backwards.
Plans like that do not work because you cannot just set up an expensive website, with an expensive advertising campaign, with the hope that your product will sell. Find out first if there is enough demand to keep you going (even in the leanest times - or have a backup plan) BEFORE you go and blast away all your money on empty promises.
