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Distributing free product samples is an important tool in sales promotion. An actual or trial-sized product is distributed to the consumers in order to provide them an opportunity to experience the product where they would not otherwise get to try it unless they bought it on their own.
Free samples are usually distributed during a new product launch or when the company wants to capture increased market share for the product. Samples can be distributed using direct mail, coupons in newspapers and magazines, door-to-door delivery, in-pack sampling, the Internet and in-store sampling.
